Why, Who and How to Choose the Right Foundation Formula for Your Skin Type


Powder Foundation: Why It’s Great

With powder formulas, you can achieve anything from a subtle to over-the-top drama, it also tends to have the most staying power while still maintaining its intensity of color.

Powder Foundation: Who Can Wear It

I recommend loose mineral foundation for all skin types. Also, because a loose mineral foundation tends to have fewer ingredients, it makes them great for sensitive or allergy-prone skin. If you tend to have more oily skin, try a pressed powder.

Powder Foundation: How To Apply It

If you are applying a loose powder use a natural hair brush, the softer and fuller the better. If you’re oily or applying a pressed powder I always suggest using a natural hair brush or a sponge for ample coverage.


Liquid Foundation: Why It’s Great

Cream or liquid foundations give a somewhat more made-up look to the skin, though they still look natural when applied properly. I tend to use them for evening makeup, when I want the face to have a more finished or polished look.

Liquid Foundation: Who Can Wear It

Anyone can use a liquid foundation but if you have oily skin, look for water-based formulas so it won’t clog your pores.

Liquid Foundation: How To Apply It

Liquid foundations can be applied with your fingertips, sponges, or—my personal favorite—a CLEAN foundation brush, usually they are made with synthetic fibers!


Mousse Foundation: Why It’s Great

Mousse foundations are primarily water, so they give a light, more natural finish to the skin and they dry quickly.

Mousse Foundation: Who Can Wear It

They are for all skin types, but I usually suggest mousse foundations for someone with oily skin because the formulas are lightweight.

Mousse Foundation: How To Apply It

Dot on and apply outward from the center of your face to your hairline for more of a blended look. Use your fingertips or a damp sponge and then come back over with a foundation brush for perfect coverage. Apply sparingly—a little goes a long way with these ones!

Stay tuned for our guide to makeup brushes and Ruby’s how to freebie on how to find brushes at a discounted price!


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